Use Twitter for Your Business

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Seeing as how Twitter is becoming more and more popular amongst businesses (even Walmart uses it!) we have decided to give you a quick over view of some Twitter best practises.

Top 10 Twitter Tips:

1)    Make objectives about what you want to achieve by using Twitter, and stick to them. You need to know what you want to achieve with Twitter. If there are too many things, create more than one account – each one should have its own agenda and credibility. Think about your user name. If you want to build up awareness for your own name brand, use your name, but if you want to build up your company name, you could try a mix of your name and the company name or just the company – depending on the length of your company name. E.G Leila_Interleado. You don’t want to use a name like superstar69 because it gives absolutely nothing away about you or your company and it doesn’t inspire any kind of credibility.

2)    When you add your avatar try not to add a picture of you wearing a giant silly hat, or you sitting in a boardroom. You want to be a human as well as professional. You also want to inspire confidence in your business capabilities and not look like a joker. Keep it simply you -and enforce your brand (whether it’s a personal brand, company brand, or your voice in the company brand).

3)    Add your URL and a small bio to your profile. People will have an online reference to learn about what you are offering them or what else there is to learn about you. Your profile reflects your brand.

4)    Twitter is like micro blogging. Your messages have a limit of 140 characters. Make them count.

5)    Twitter is no longer there just to tell people that your dog had 5 adorable puppies and you have decided to name them all Bob and Trudy. Now is the time to use Twitter to tell people about your business goals, your professional interests, to spread knowledge and offer customer support. Use your own ideas to spread the messages – be unique!

6)    That said, by no means is it deemed acceptable to spam your followers with “Tweets”* only concerning your company and how great it is. This is a sure fire way to either lose follower or not gain any. Add a human touch by passing on the link to an article you found funny or interesting. Tweet about issues you have online, things you found on your way to work, ask questions and reply to what other “Twits (or Tweeps)”** say. Offer customer support for example. Be useful but keep a balance.

7)    Add followers who you think you can learn from.  Hopefully they will think the same of you and follow you in return. It’s about building up a network here, the more useful all the connections are the better for you and everyone who networks with you. This means not automatically following people who follow you too. Depending on what you want to achieve, it seems logical that you would only follow people who have things to say that you find useful or interesting in any way. This is a chance to gain new blog readers, newsletter subscribers or software users. Again, this depends on what you want to achieve with Twitter.

8)    If you like what one of your followers  contributed, say so! By “Retweeting”*** what one of your followers or someone you are following says, you let them know that you found what they said interesting and that you are willing to share it with others . You could also reply to them or send a direct message and let them know. To retweet something, users typically type in “Retweeting” and the user name with an @ in front of it to show who posted it originally e.g. “Retweeting @LeilaPan” then paste the Tweet here. To reply to someone you type in the user name with an @ before it e.g. “@LeilaPan nice article!”. Users can be notified when they get these replies so they will know you replied to them or retweeted their message and may be more inclined to return the favour. Try to keep  a balance though, people can see when you are Tweeting your own messages or when you are replying or Retweeting – make sure you have your own voice.

9)    Use Twitter regularly. The more you use it, the more interaction people see. The more use people see in following you and the more followers you will receive!

10)    Twitter can give you insight you may not have had before. It can form part of your online reputation management. Track what people say about you or your company, or both! See if people are Tweeting your articles. By responding to what people say about your brand you build up your network and credibility.

Of course there are many Twitter tools and resources out there to help you use the application as best you can. It’s all about using it and finding out what works for you. You might also want to brush up on your Twitter lingo (you could even make up your own Twords! Twitter words…that one’s all mine.) Twittering can be fun, and keeps the communication lines with your target audience wide open.

The most important thing to remember is that this takes time, but it is becoming more and more widely accepted as a way to interact with existing and potential customers or even your niche heroes.

If you would like to follow some Interleado employees, you can follow me or Interleado’s CEO, Peter Cullen.

*Twitter posts

**Twitter users

***Reposting a Tweet

Tags: twitter, Twitter Tips

Twitter Tips: How to Use Twitter For Social Marketing

Chances are unless you’ve been completely living in the dark for the past couple of months – you’ve been hearing about the phenomenon called Twitter.com.

Twitter is quickly becoming one of the most amazingly popular social media networking site on the World Wide Web. Now with over six million users (and growing!) this microblogging site has attracted everyone from President Obama to NBA legend Shaquille O’Neal.

Twitter is the must-be-on place right now on ther internet. It actually trumps Google but getting “real time” date about literally ANYTHING that is happening in our society today.

Admittedly, I didn’t jump on the Twitter bandwagon immediately. I heard about it over a year ago and I definitely underestimated the importance of how powerful this site really is.

But now, along with Facebook & YouTube, Twitter is one at the top of my priority list for Social Media.

So recently, a friend and colleague of mine was able to generate over 75 leads for his business just by sending out 1 tweet to his list of over 15,000 dedicatedfollowers.

How insane is that!?

75 Leads in 2 minutes…for FREE? Those same leads would cost $1-9 from a home based business lead provider. Say they averaged $4 each – that would have cost $300 for prospects that THEN YOU have to COLD CALL (blegh!)

Using Google Adwords? Probably would have cost DOUBLE THAT.

If you are looking to amass SERIOUS WEALTH online, then you need to be “tweeting.”

So, I’ve compiled a step-by-step guide thanks to my training with the MLM Mastermind System on how to dominate Twitter.

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Twitter Tips #1. Create an AccountGo to twitter.com and create an account if you haven’t already. Be creative with your bio and make sure you include your website link. This could be a blog or a splash/squeeze page.

Twitter Tips #2. Set up a Professional Looking BackgroundCheck out the free tools like: twitbacks.com or mytweetspace.com.

Twitter Tips #3. Manage your Twitter Account AutomaticallyGo to tweetlater.com and set up a free account with this ESSENTIAL Twitter tool. This will allow you to automate your “welcome/thanks for following” messages and create settings to unfollow those who do not follow you back. You can also schedule tweets throughout your day!

Twitter Tips #4. Purchase Twitter Friend Adder for $50It’s not NECESSARY, but if you want a way to automatically add Twitter friends and build a following – this is is. If you’re on a shoe-string budget? Just add friends one-by-one by finding other people of like-minded values.

Twitter Tips #5. Find Like-Minded Individuals to Followtwellow.comsearch.twitter.comtwollow.com

Twitter Tips #6. Free Tool to Manually Unfollow Those Who Aren’t Following Youdossy.org/twitter/karma, but if you have Twitter Friend Adder, you do not need this because it does it for you.

Twitter Tips #7. What To Tweet?Make sure your tweeting is full of useful content. DO NOT SPAM YOUR LINK OR OPPORTUNITY. Twitter success is dependent your willingness and ability to share content and info with your network.Share anything:

*Interesting*Educational*Funny*News-worthy

Twitter Tips #8. Re-Syndicate Content You LikeCan be your own videos, blogs, articles, or it can be stuff created by other people (especially popular content). digg.com is create source for other people’s interesting content.

Twitter Tips #9. It’s All About Relationship MarketingDon’t just add friends. Interact with them! Send them DM (direct messages) or use the @-feature by typing @theirusername to reply and message to their Twitter page.

Twitter Tips #10. Here are some other great Twitter tools:tweetdeck.comtwitpic.combubbletweet.com

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So that’s it! There are many other Twitter tools, but these are the ones I’ve compiled as of lately. Once you build a solid foundation of tweeting and building trust/rapport with your Follows, sharing valuable content, you can send out a tweet here and again promoting yourself or your product/sevice.

C’mon Tweeple! Let’s start tweeting and twittering and twollowing each other!

Tags: Twitter Tips

20 Percent Tweets is Brand Related

According to a research, 20% or 1 tweets that are posted in Twitter is Brand related.

“People are using tweets to express their reaction, both positive and negative, as they engage with these products and services,” said Jansen. “Tweets are about as close as one can get to the customer point of purchase for products and services.”

Now what does it say about your brand? (more…)

Tags: branding relating online, social media, social media for niche business, Social Media Marketing, tweets, twitter, twitter brand, twitter business sense, twitter insight, Twitter Tips