How is social media marketing driving E-commerce

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

The whole world seems to be integrated in the virtual world of social networking websites.  In case of Twitter and Facebook, it is insanely big and it should not come as a surprise if one spends a whole day or more just scaling through these social networking websites.  What started as a hub for friends and like-minded people to meet has quickly turned into something so large that it could set the prospects of your business soaring.  Here are top five reasons why social media can drive e-commerce.

Tags: e-commerce, internet marketing, search engine optimization, sem, SEO, Seo Company India, SMM, social media

Return on Investment (roi) for Search Engine Optimization & Social Media Marketing

ROI for networking – a perspective

If you’ve ever placed an ad in any magazine or newspaper, what do the magazine or newspapers promise? Do they promise “x” leads and “y” calls leading to “z” number of clients? Or do they talk about “a 2 million circulation” which means that the ad will be viewed by many but there are no guarantees of new business?

Also, when you answer the phone, respond to emails, make cold calls, and attend networking events, how do you measure your ROI?

Or how many events have you attended where you’ve passed out 50 business cards, come back to the office with 100 business cards, sent out 10 follow-up emails and heard back from ZERO?

So you spent $25 to attend the event, $5 in gas money, 3 hours of your time that is worth say $150, and in the end what did you get? A bunch of business cards and a few people writing or calling to sell their services to you! So did you sit down and measure the ROI for that? I think not.

And how many events can you attend in a given day? What reach can you have, meaning how many people can you reach out to at any given event? And how do you build a relationship with someone in brief encounters where everyone is hurrying to meet one more person before the event is over?
You get my point?

The SMM ROIBy participating in Social Media Marketing (SMM), what we are doing is leveraging conversations and discussions to begin building relationships. Building relationships and networking online takes time and therefore it requires time and investment. Since you have a business to run, you can do this by retaining professionals like us (had to get a plug in).

And so to summarize, I leave you with this thought.

The evolution of online marketing and especially social media marketing requires a paradigm shift in how businesses view ROI. Social Media Marketing allows us to form relationships. These relationships may eventually lead to business.

But ROI for Social Media Marketing doesn’t apply nor does it make sense because how can we measuring ROI of human interactions?

Tags: online marketing, SEO, SMM, social marketing, Social Media Marketing

Return on Investment (roi) for Search Engine Optimization & Social Media Marketing

ROI for networking – a perspective

If you’ve ever placed an ad in any magazine or newspaper, what do the magazine or newspapers promise? Do they promise “x” leads and “y” calls leading to “z” number of clients? Or do they talk about “a 2 million circulation” which means that the ad will be viewed by many but there are no guarantees of new business?

Also, when you answer the phone, respond to emails, make cold calls, and attend networking events, how do you measure your ROI?

Or how many events have you attended where you’ve passed out 50 business cards, come back to the office with 100 business cards, sent out 10 follow-up emails and heard back from ZERO?

So you spent $25 to attend the event, $5 in gas money, 3 hours of your time that is worth say $150, and in the end what did you get? A bunch of business cards and a few people writing or calling to sell their services to you! So did you sit down and measure the ROI for that? I think not.

And how many events can you attend in a given day? What reach can you have, meaning how many people can you reach out to at any given event? And how do you build a relationship with someone in brief encounters where everyone is hurrying to meet one more person before the event is over?
You get my point?

The SMM ROIBy participating in Social Media Marketing (SMM), what we are doing is leveraging conversations and discussions to begin building relationships. Building relationships and networking online takes time and therefore it requires time and investment. Since you have a business to run, you can do this by retaining professionals like us (had to get a plug in).

And so to summarize, I leave you with this thought.

The evolution of online marketing and especially social media marketing requires a paradigm shift in how businesses view ROI. Social Media Marketing allows us to form relationships. These relationships may eventually lead to business.

But ROI for Social Media Marketing doesn’t apply nor does it make sense because how can we measuring ROI of human interactions?

Tags: online marketing, SEO, SMM, social marketing, Social Media Marketing

How To Create Your Social Media Profiles

Social Media Basics
Every single business online must sustain itself with traffic, even if the service and goods it sells are good. A good looking and easy to navigate website won’t help a business succeed if no one is visiting it. There are lots of other ways to plug your business, but its more important to deal with web surfers who are just browsing the web for a good or service your site has. Most surfers use social media sites thanks to the fact that they give many options that include multimedia features and communication. These features make it easy to share info. It is straightforward to draw in folks in selected areas by following these tips.
Complete your Profile ( s ) before beginning
All social media sites have control panels. These control panels let users fill in different fields so the visitors get a greater understanding about who they are working with. On these internet sites one should fill the fields out honestly. The fields include personal information, personal interests, and different websites. With an internet site field you can tack on your website and its interests. The interests can then be changed into keywords that may increase your companies exposure. For every social media website you only have to fill in this information once. After filling in your basic details on a social media website you can focus on revising and updating your profile as time rolls by.
Due to the multimedia features on a few of these websites you can load videos and audio content as well as use text and pictures that spice up a profile and increase interest in you and your business. If you are associated with other websites selling their products and services, you can use their resources to add banners, videos and different graphics to your profile. Make sure you add these resources but make it simple because it isn’t straightforward to navigate a cluttered web site.
Join and play a role in groups concerned in social media.
The greatest social media sites have groups created by its users that have hundreds or perhaps thousands of folks inside them. Each group is category and theme specific. Simply join a category that fits your market or interests to help increase traffic to it. Don’t try too hard to put your self out there as if you used to be a spammer, because people generally hate spam advertising and it could get your account shut down.
Assuming you followed the directions above all you must do is increase traffic to your web profile
Create a link to your net profile.
Social media not only increases web site traffic, but also increase increases your conversion. Thanks to the interaction and personalization of the medium. With the use of profile buttons, sharing resources, and widgets offered by the network you allow the visitors to easily interact with you. If these folks are educated and entertained it can help drive up sales.
Social media selling can hugely increase your web reputation when your business first starts out.
Social media marketing also helps in dominating search engines in your local market. To find additional info find how social media marketing is archived.
.

Tags: search engine optimization, SEO, SMM, Socail Media, Social Media Marketing