Beware: Marketing Online Take A Big Turn Thanks To FTC

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***Disclaimer: The following blog post is not a legal advice nor treated as one. If in doubt, do your research or call up the respective agency for more information.***

Now, this applies to those who are using internet to market their business. Recently, FTC had made some changes as how advertising online is being made across the board.

This basically impact all kind of marketing area, ranging from, presell, affiliate, own product, testimonials and review website.

Now how does this affect you and your business.

Traditionally, what we do is to put up disclaimer on our site and promote our product as affiliate or as a business owner. Or, we may put in small fine print stating, result may vary, or earning may varies etc kind of disclaimer. But not now anymore. It had changed.

In short, this means,

• Everything had to be stated clearly as what consumer is likely to benefit from using the said product.
• If you are an affiliate, you must state the relationship between you and your merchant.
• Any testimonial posted or advertise will need to verify how an average consumer will benefit.

So the bottom line is to give factual, accurate and try avoiding testimonial on your page. If your testimonial is genuine, then by all means go use it.

This is not the end of everything. But instead look on the bright side that, it may become a better place for us to live in, considering that many sites are nothing but maybe a bunch of fake comments, fake post, hype up selling.

If we were to provide real value to our customer, naturally, they will buy from you as being up front, honest and direct.

Isn’t a real long term business to be run that way?

Tags: affiliate marketing, condiut marketing, FTC, internet marketing, local business marketing, niche marketing, online marketing, singapore business owners

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