Beware: Marketing Online Take A Big Turn Thanks To FTC

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***Disclaimer: The following blog post is not a legal advice nor treated as one. If in doubt, do your research or call up the respective agency for more information.***

Now, this applies to those who are using internet to market their business. Recently, FTC had made some changes as how advertising online is being made across the board.

This basically impact all kind of marketing area, ranging from, presell, affiliate, own product, testimonials and review website.

Now how does this affect you and your business.

Traditionally, what we do is to put up disclaimer on our site and promote our product as affiliate or as a business owner. Or, we may put in small fine print stating, result may vary, or earning may varies etc kind of disclaimer. But not now anymore. It had changed.

In short, this means,

• Everything had to be stated clearly as what consumer is likely to benefit from using the said product.
• If you are an affiliate, you must state the relationship between you and your merchant.
• Any testimonial posted or advertise will need to verify how an average consumer will benefit.

So the bottom line is to give factual, accurate and try avoiding testimonial on your page. If your testimonial is genuine, then by all means go use it.

This is not the end of everything. But instead look on the bright side that, it may become a better place for us to live in, considering that many sites are nothing but maybe a bunch of fake comments, fake post, hype up selling.

If we were to provide real value to our customer, naturally, they will buy from you as being up front, honest and direct.

Isn’t a real long term business to be run that way?

Tags: affiliate marketing, condiut marketing, FTC, internet marketing, local business marketing, niche marketing, online marketing, singapore business owners

20 Percent Tweets is Brand Related

According to a research, 20% or 1 tweets that are posted in Twitter is Brand related.

“People are using tweets to express their reaction, both positive and negative, as they engage with these products and services,” said Jansen. “Tweets are about as close as one can get to the customer point of purchase for products and services.”

Now what does it say about your brand? (more…)

Tags: branding relating online, social media, social media for niche business, Social Media Marketing, tweets, twitter, twitter brand, twitter business sense, twitter insight, Twitter Tips

List of Singaporean Twitters

For the curious Singaporeans out there and those who want to ‘follow’ Singaporeans on Twitter, I accidentally stumble upon a List of Singaporean Twitters that is made by http://www.singaporedelivery.com.
To view this list, simple just click -> list of singaporean twitter.

Happy following and Twittering.

Tags: list of twitter, singapore, singaporean, social media, twitter

Twitter Setup For Newbie

This post is intended for people who are getting their feet wet in twitter. In this post you will find how to set up a twitter account under 3 minutes. I have prepare a screen capture for easy viewing.

Twitter Sign Up Page

Explanation

1. Type in your name
2. Type in your screen name, business name or any name that sound cool to you.
3. Type in your password
4. Type in your email
5. Type in Re-Captcha
6. Click to create your new account

After creating, you will be brought to your twitter main page. This is you profile page where you will see how many people are following you and how many people you follow. You can also send DM (direct message) to your friends or follower or following. Below shows a screen capture of mine own twitter profile page. Your layout or background may be different from mine.

There you are, you have completed create your twitter account.

Tags: adsighted twitter, setting up twitter, twitter, twitter business sense, twitter for newbie

Twitter For Network Marketers – Are you making these mistake?

Twitter has been gaining steam hard and fast. It is just like mini blogging or sms-es that we used to send out from our mobile. And in recent months it has been the new weapon for network marketers or mlm-er. I have recieve tweets from network marketers to view their business opportunity or even some had DM me about how much they like my twitter and invite me to see their business opportunity – again. (more…)

Tags: network marketing twitter, social media, social media singapore, twitter, twitter business sense, twitter for mlm, twitter marketing, twitter network marketing