Archive for the ‘Social Media Marketing’ Category
Advantages of Social Media
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Social Media although still in its infancy stage, it is here to stay. Whether you are a big company, small company, home-based business owners or just wanting to start a mini-blog-shop, you will want to learn about how to market your products and services through the channel of Social Media.
Though Social Media can be used to build brand awareness, list building, relationship building and seo, but not many know the true advantage of Social Media. So, I decided to post the real advantages of social media right here in my blog post. But don’t believe every single word that is stated below, you may have to use your own judgment to see whether does it really fit into your own marketing campaign.
The number one advantage of using Social Media is you can use it to do a group survey before pushing out your own products. You may have heard about a survey group. This group is a group of people where they come together pull from the general public and answer a few survey question pertaining to the products or services that you want to launch. This type of survey group, combining with Social Media is easily achievable using Facebook apps or a Facebook Group. And not to mention, these will allow your followers to generate buzz and you may have the survey done free of charge or at least at a very low fees.
The second advantage of using Social Media is you can hold contest easily. If you are a small business owners or a home-based business owners, using Social Media to launch your contest, will create buzz around you or your products and services. This is a low cost marketing campaign and if wanted, can scale up to a big campaign where your follow will either RT or create buzz about this contest. Ive seen some home-based business using Twitter to full effect to tied in their online contest with their facebook page.
The third advantage of using Social Media is to boost your SEO or organic listing advantage. You see, search engine are starting to index those pages in social media sites like twitter, facebook and you tube. At time of writing this post, Facebook is using Bing to show search result on their site, while Google is using Social Search by displaying twitter on their search engine.
As you can see, the above are some of the many advantages of using Social Media. You may consider using anyone of the above in conjunction with your marketing campaign.
Tags: advantages of social media, advantages of using social media, Social Media Marketing
Use Squidoo-Drive Instant Trust to Your Customers
Having headache of not knowing how to tap into a pool eager buyers and potential leads for your business?
Web 2.0 is still in its baby stage. Although, it get quite a lot of attention for the past few years, it it still a largely un-tapped resources for businesses. Since web2.0 is built around user interactivity and relationship, business owners has had to find a way to build relationship among these eager buyers.
The quickest and easiest way to do is to put out useful and informative articles to your user. For example, if you are in the business of dog grooming, you may want to give some tips and advice of how to properly groom a pet in their house or sell accessories to pet lovers. This type of articles not only build up relationship, your buyer will come to like you and see you as a trusted friend.
One of the places that business owners can start is Squidoo.com.
This is a place where you can put up videos, articles, services of your business. And by using squidoo, you can even brand your url, (which goes the format of, www.squidoo.com/your-url) This type of branding will keep your visitor emotional and eventually becomes your customer and your walking advertisement too.
To start squidoo-ing for fun and branding, head over to squidoo to explore.
Tags: save advertising cost, singapore business owners, smes, Social Media Marketing, social media singapore, squidoo, squidoo marketing
Beware: Marketing Online Take A Big Turn Thanks To FTC
***Disclaimer: The following blog post is not a legal advice nor treated as one. If in doubt, do your research or call up the respective agency for more information.***
Now, this applies to those who are using internet to market their business. Recently, FTC had made some changes as how advertising online is being made across the board.
This basically impact all kind of marketing area, ranging from, presell, affiliate, own product, testimonials and review website.
Now how does this affect you and your business.
Traditionally, what we do is to put up disclaimer on our site and promote our product as affiliate or as a business owner. Or, we may put in small fine print stating, result may vary, or earning may varies etc kind of disclaimer. But not now anymore. It had changed.
In short, this means,
- Everything had to be stated clearly as what consumer is likely to benefit from using the said product.
- If you are an affiliate, you must state the relationship between you and your merchant.
- Any testimonial posted or advertise will need to verify how an average consumer will benefit.
So the bottom line is to give factual, accurate and try avoiding testimonial on your page. If your testimonial is genuine, then by all means go use it.
This is not the end of everything. But instead look on the bright side that, it may become a better place for us to live in, considering that many sites are nothing but maybe a bunch of fake comments, fake post, hype up selling.
If we were to provide real value to our customer, naturally, they will buy from you as being up front, honest and direct.
Isn’t a real long term business to be run that way?
Tags: affiliate marketing, condiut marketing, FTC, internet marketing, local business marketing, niche marketing, online marketing, singapore business owners
20 Percent Tweets is Brand Related
According to a research, 20% or 1 tweets that are posted in Twitter is Brand related.
“People are using tweets to express their reaction, both positive and negative, as they engage with these products and services,” said Jansen. “Tweets are about as close as one can get to the customer point of purchase for products and services.”
Now what does it say about your brand? (more…)
Tags: branding relating online, social media, social media for niche business, Social Media Marketing, tweets, twitter, twitter brand, twitter business sense, twitter insight, Twitter Tips
List of Singaporean Twitters
For the curious Singaporeans out there and those who want to ‘follow’ Singaporeans on Twitter, I accidentally stumble upon a List of Singaporean Twitters that is made by http://www.singaporedelivery.com.
To view this list, simple just click -> list of singaporean twitter.
Happy following and Twittering.
Tags: list of twitter, singapore, singaporean, social media, twitter
New Search Tool Added To Search Video News and Articles
I have added 3 useful tools for searching. These tool are made from Google Custom Search Engine (CSE) code and they can be found on the right hand side on this blog.
Now, you must be wondering what is inside each search tool.
Easy Article Search (EAS)
Easy Article Search will allow you to search for any articles that you want across 20 popular article directories. Ezinearticles, GoArticles,Amazines are some articles directories that you will be searching on.
Easy News Search (ENS)
Easy News Search will allow you to search for any popular news across news portal websites like Google News, BBC and many more. This serve as a one stop news search for people who want to search specific news across major news portal websites.
Easy Video Search (EVS)
Easy Video Search is for all video searchers who want to search for specific video of their choice. You can search video across popular video sharing sites like youtube, google video and many more.
How To Use It?
Simply key in your keyword or phrases like “twitter marketing”(without quotes) in the search box and press Search. Result will be return to you in a matter of seconds.
Here the link again
Tags: singapore search engine, SMO, social media, social media company, types of youtube video
Are You Twitter Active? Think Again
Despite how media report saying how many user are using Twitter service, but do you know there more than meet the eyes? (more…)
Tags: SMO, social media singapore, twitter, twitter business sense
Twitter Setup For Newbie
This post is intended for people who are getting their feet wet in twitter. In this post you will find how to set up a twitter account under 3 minutes. I have prepare a screen capture for easy viewing.
Twitter Sign Up Page
Explanation
- Type in your name
- Type in your screen name, business name or any name that sound cool to you.
- Type in your password
- Type in your email
- Type in Re-Captcha
- Click to create your new account
After creating, you will be brought to your twitter main page. This is you profile page where you will see how many people are following you and how many people you follow. You can also send DM (direct message) to your friends or follower or following. Below shows a screen capture of mine own twitter profile page. Your layout or background may be different from mine.
There you are, you have completed create your twitter account.
Tags: adsighted twitter, setting up twitter, twitter, twitter business sense, twitter for newbie
Twitter For Network Marketers – Are you making these mistake?
Twitter has been gaining steam hard and fast. It is just like mini blogging or sms-es that we used to send out from our mobile. And in recent months it has been the new weapon for network marketers or mlm-er. I have recieve tweets from network marketers to view their business opportunity or even some had DM me about how much they like my twitter and invite me to see their business opportunity – again. (more…)
Tags: network marketing twitter, social media, social media singapore, twitter, twitter business sense, twitter for mlm, twitter marketing, twitter network marketing
3 Tips To Make Your Twitter Interactive and Irresistible
Are you running an online business or any kind of business and have a twitter account? If not, open a free twitter account. Twitter has become increasly more popular and is an independsible tool for business owners to get interactive with their prospect or customer.
Take note that Twitter as in any other Social networking site, works in the way of relationship and trust. So, don’t expect sales to come in without your customer or prospect to trust and know you first.
All right, lets dive straight in on how to make our twitter interactive and irresistible. (more…)
Tags: singapore business owners, SMO, social media consultant, social media for niche business, social media singapore, twitter, twitter business sense