Small to Medium Business Cant Afford SEO? Think Again

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Many small to medium business wanting to marketing their company, services and products online using SEO or search engine optimization. However, it seems like for the majority of them that could not clear their last hurdle is the ROI in SEO.

Understand that bottom line is important for any businesses out there, but in SEO, one must see it as a long term marketing instead of a hit and run (short term marketing). Normally, a reputable SEO consultant or company will want to know what type of industry you are in and the your online marketing goal. Please don’t tell them to make a profit online. That is so broad that you might end up having zero result.

Instead tell them that, you might want certain keywords or your brand to be in top 10. Or better still, if you know exactly what you want, tell them. The more you tell them about your online goals, the better SEO consultant will tailor your marketing campaign for you.

The reason why is because the marketing campaign varies from industry to industry. The way they approach is different also. The next thing you have to look out for is keyword. As a rule of thumb, the more keyword you want to target to get into top 10, the more you have to pay. My advice is to start small like 5 keywords and work from there.

This is better than you start at 20 (which is possible) but can’t see any result from it.

SEO and Social Media Marketing is the way to go in the future and is here to stay. Think about how you search other people services online and you will have a rough idea on why SEO is essential in your business.

Tags: medium business seo, Search Engine Marketing, SEO, small business seo

3 Tips To On-Site SEO

If you are new to SEO or are building a brand spanking new website, you may want to take note on SEO. SEO, in fact, is separated into 2 areas.

1) On-Site SEO
2) Off-Site SEO

So today, we should touch on On-Site SEO.

The three things that you must do or ask your web designer/developer to include,

1) Your keyword in Title
The title is usually appear on top of your browser. This will also appear in search engine title. Search Engines will bold them out to give your user attention.

2) Your keyword in your Description
The description is the short snippet just below the title itself. The search engine will also bold out the keywords in your description.

3) Your keyword in your web copy
This is important but don’t do keyword-stuffing. You must have keyword in your copy to make sure that search engines understand what your web page is all about.

So before you start creating a website or a web page, consider the above criteria. They will help search engine to better know your web page and also for reader that the web copy is relevant to what they are searching for.

Tags: search engine optimization, SEO

Is SEO still a must for busineeses online

With social media marketing taking all the limelight, does business still need SEO marketing?

Well, the answer is YES!

Here why,

Your prospective customer will search online for product that solve their solutions. And therefore, they will type in keywords in Google to find their solution. This hardly can be done in Social media marketing. Although some major search engine are able to index some information from social media platform, but still your customer will start from search engine.

So, SEO marketing is still a must for businesses. And, most searcher will not search beyond the first page, so this make more sense to engage a SEO marketing expert to do SEO marketing for your website.

Tags: search engine optimization, SEO, singapore business owners, singapore search engine, smes

SEO Marketing for Small Business Owners

Seo Marketing is always “pain the the neck” for small business owners.

It is because they lack of resources, particularly in the financial area and manpower segment. They want to get their business in front of a lot of people as possible but find it hard to do it – online. They may have heard about SEO but it cost a hell lot of money to get a campaign going.

But Google made it more easier for small business owners.

Now small business owners can get on Google first page for competitive terms in their respective niche market just by register their business in Google Local Search.

But before you can register your business in Google Local Search, you may have to sign up a free gmail account. Then click on this link to start adding your business listing.

After choosing your keywords related your business, you are ready to showcase your business worldwide and most probably will be in the first page of Google. Take a look at how I rank my web page using Google Local Search.

And when your listing gets on track, you can even analyze the data that Google provides by simply just go to Google Local Business Center. Below show a sample of my listing.

So as you can see on the right, you will get invaluable insight on how many impression your listing appears (this beat your PAID PPC campaign) and how many times your listing is being click.

You also will know what are the top search terms your customer are typing into finding your business. This is invaluable for your business as you will see what the market is searching for.

If you had not start listing your business, start today by clicking here.

Tags: google business local search, local smes, singapore business search

Beware: Marketing Online Take A Big Turn Thanks To FTC

***Disclaimer: The following blog post is not a legal advice nor treated as one. If in doubt, do your research or call up the respective agency for more information.***

Now, this applies to those who are using internet to market their business. Recently, FTC had made some changes as how advertising online is being made across the board.

This basically impact all kind of marketing area, ranging from, presell, affiliate, own product, testimonials and review website.

Now how does this affect you and your business.

Traditionally, what we do is to put up disclaimer on our site and promote our product as affiliate or as a business owner. Or, we may put in small fine print stating, result may vary, or earning may varies etc kind of disclaimer. But not now anymore. It had changed.

In short, this means,

• Everything had to be stated clearly as what consumer is likely to benefit from using the said product.
• If you are an affiliate, you must state the relationship between you and your merchant.
• Any testimonial posted or advertise will need to verify how an average consumer will benefit.

So the bottom line is to give factual, accurate and try avoiding testimonial on your page. If your testimonial is genuine, then by all means go use it.

This is not the end of everything. But instead look on the bright side that, it may become a better place for us to live in, considering that many sites are nothing but maybe a bunch of fake comments, fake post, hype up selling.

If we were to provide real value to our customer, naturally, they will buy from you as being up front, honest and direct.

Isn’t a real long term business to be run that way?

Tags: affiliate marketing, condiut marketing, FTC, internet marketing, local business marketing, niche marketing, online marketing, singapore business owners

Seo Impact On Google Shifting Ads To The Left

A Google spokesperson confirms that it is always “experimenting with new visual representations” and that it “shifted the ads to the left on the page as a way to help users find what they are looking for on the Internet.” See, it’s for your own good. You were looking for the ads the whole time.

As that being said, will this affect website that are already on the top 3 position in organic search? Or will it change the way of how people are clicking on the ads?

In my opinion, this is surely not the best way to go. As it may be getting busy on the top-of-the-fold for searchers. Their eyes will be all around the places to get what they want. Hence, they may move down to the second part of the screen.

Which they may click listing that are 5th and below. In that case, from a SEO stand point of view, will business not optimized their website to rank high in the top 3 positions? But on the other hand, if that particular business that had adwords running, and has listing on the 7,8 and 9 position on first page, that may well help them to cover as much exposure as possible.

What’s your thought on this?

Tags: adwords, google, matt, SEO, sponsored links

Chicken or Egg – SEO

Now, which come first when designing your website? Design or SEO? This question has been a headache for most of small to medium business owners. They want their website to be unique and beautifully done. But most of them know nothing about SEO or search engine optimization. Worst, some web designer they engage know nothing about internet marketing.

Can’t blame them though as most of them probably don’t understand what internet marketing is and vice versa.

When you want to start a brand new site, think first. Always follow this mantra (more…)

Tags: organic marketing, search engine optimziation, search marketing, web design

SEO sense for Businesses

In today blog post, we will discuss about SEO sense for businesses.

SEO is an acronym for Search Engine Optimization and it’s main purpose is to ‘manipulate’ search engine and give your website a higher ranking than your competitors. (more…)

Tags: business seo, increase my web rank, ranking my blog, search engine optimziation, SEO, SEO Marketing, singapore business owners, singapore search engine, smes

4 Practical DIY SEO Tips for SMES

SEO or Search Engine Optimization is always a myth to Small and Medium Business Owners (SMES) and most home-based business owners too. And to add matters worst, SEO service always come with a premium price tag that SMEs and home-based business can’t really afford it. (more…)

Tags: search engine optimization, SEO, SEO Marketing, singapore business owners, singapore search engine, smes