April 9th, 2012 // 9:22 am @ Vivian Wagner
In our last issue of Facebook for Business, we talked about making use of ads on Facebook to maximize your sales. In this issue we are going to talk about social media management for much better search engine rankings and traffic.
There are a number of entrepreneurs that claim that Facebook has grown to be more efficient than Google with regards to pulling in traffic. Whether this is true or not, it’s not shocking to know that many other marketers are jumping in the bandwagon to try out Facebook marketing for themselves also because this way is a lot inexpensive and a lot easier to set up.
Consider these tips on how to get relevant traffic from Google straight to your Facebook business page.
Form Lots Of Quality One-way links
There are several ways you can lead the consumer back to your Facebook page. This is one of the beauties of this social networking site. You can do this by using backlinks depending on the number of ‘Likes’ that you receive. This is the onsite way.
The offsite way is to build links using other websites such as your official website, article submission sites, other social networking sites, email signatures and so on. Articles are a great way to build links. Furthermore, they can provide helpful information for your present and potential clients as well.
– Use A Professional Business Name
It’s okay to become a bit innovative and fun with your updates. Unfortunately, this isn’t the case when it comes to your business name on Facebook. The primary goal is to present a name that’s searchable for others. This improves the keyword optimization aspect. Be sure that your business name doesn’t come with too much hoopla. In some cases, you might also need to differentiate yourself from another identical business name. For instance, if your business name is Jonathan’s Fruits Shakes, and there’s another business name that sounds similar, why not consider changing yours into “Jonathan’s Healthy Fruit Shakes”
You should also do the same for URL’s. This is a relatively new addition to Facebook features supposedly placed to make the searching for your Fan page easier. Again, you don’t want your URL to sound flamboyant. Consider going for facebook.com/jeremiahfruitshakes. This is pretty direct.
– Your Profile Should Be Comprehensive
Your squeeze page is probably one of the most important parts of your Fan Page. From here, customers will come to a decision whether they want to read on and explore the other parts of your profile or not. So answer completely as much as possible. Provide interesting content in your About Page.
Your landing page is also one of the pages where you can place keyword-rich text. Aside from using targeted keywords, you can also add in broad, general keywords that are typically used in your chosen niche. This is so Google can easily find your page. Try also to get positive customer feedbacks or testimonials. This is a great way to build your reputation within the industry.
With all the benefits of using Facebook as a business tool, still it’s not recommended that you use a Facebook Fan page as a replacement for an official website. For the most part, it can be used to supplement information or to better communicate with customers that an official website cannot do.
Be sure you don’t miss our next issue of Facebook for Business