April 9th, 2012 // 9:21 am @ Justin Crawford
In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to present significance to your prospective buyers and customers.
Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts every day. This shows that with nearly 500 Million users of Facebook, over 250 Million are able to view your page.
Think of the large number of people that your internet business can reach. That represents enormous amounts of dollars in return.
But only a few Facebook accounts have the potential to get customers. You’ll need to tweak and test your page until it reaps a satisfactory result.
Although it is primarily considered a social networking site, it would also do the company good to measure first what perception they want to give in their page.
Do you want to give a touch of corporate professionalism as an extension of your conventional office?
Do you want to add a touch of fun and excitement which will appeal to your audience?
Or are you just looking to create a community with which all questions and other concerns of your customers can be dealt with?
Whatever the goal you have in mind, you must always carry out your Facebook page with as much clarity as you would with your official web page. Avoid posting dull or unnecessary things. This means resisting the urge to post personal content or even things that seem appealing but aren’t helpful to your audience.
Here are a few more suggestions you should start thinking about:
Use Customer Testimonials
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. In these modern times, social media management provides a number of rewards to entrepreneurs. You can encourage prospects by using testimonials from your current customers or clients. With that being said, asking your customers for feedback is a good idea. It would be much preferred if it’s voluntary but this isn’t often the case. Consider presenting special deals or gifts. For instance, how about a 5% discount for every constructive feedback?
- Interact with Potential Customers
Whenever there are inquiries with regards to your products or services on Facebook, be sure that you get back to them immediately. It would be a good impression for your Page and for your brand in general if their questions and issues are attended to at the earliest time possible. If you are not able to do this, apologize for the late reply.
To keep yourself from answering the same questions repeatedly, you’ll want to provide something like a FAQ section on your page. This is when the Notes section of Facebook comes handy.
- Upload Relevant Photos
There are business pages that use the Photos section while others use unique apps that allow them to showcase their products as well as publish the product images. Whichever you choose, just make sure the images are shown clearly. Working with low-end pictures will give your products a low end impression. Give as much detail as necessary. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.
Always keep these simple points in mind when mingling with your friends and fans for a successful Facebook marketing venture.
Be sure to read our next issue of Facebook for Business soon.