What is Social Media Optimization?
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Social Media Optimization or SMO is actually a term used to describe how popular a website is from attracting crowds from social media arena. And Social Media Optimization is in fact a subset of Onlne Marketing and can be discuss side by side as SEO.
Although SEO is about the ranking of website in SERPs, Social Media Optimization (SMO) is all about driving traffic from social media sites like facebook, twitter, youtube and other niche social sites to your website with the intention of turing prospect into customer and have them become your ‘walking advertisment.’
There are various of techniques or rather marketing methods in employing Social Media Optimization for a website. However, the foundation of it is the same throughout all these method – Relationship Building. Although some website are built for impulse buyers but most of the website/business are built for long term and businss owners know that relationship is paramount to their business.
And this become more true in today world as Social Media become more and more main stream. Websites owners now have to consider how to mix Social Media Optimization techniques alongside with their SEO to achieve higher ranking and capture more niche market.
With that being said, if one were to implement Social Media Optimization today, they must at least adhere to 3 important rules in SMO, which are:-
- Give value first by creating valuable content or advice
- Reward those who link to you
- Engage in your customer conversation
If the above three rules are done consistently, the battle is already half won. And the other half will depends on how receptive is your target audience are.
Tags: conversion in social media, SEO, SMO, social marketing techniques, social media company, social media consultant, social media marketing rules, Social Media Optimization, social media singapore
nick
05May
Nice post to explain what is SMO. Keep it up